Post by huangshi715 on Feb 15, 2024 5:36:40 GMT
One of their competitors, RelateIQ, was acquired by Salesforce, which led to RelateIQ cancelling a lot of contracts with their international customers. Close.io recognized this as an opportunity and monitored tweets mentioning the RelateIQ restrictions. For example, their lead engineer found and responded to this tweet by Pablo: social-listening-competitors Even Pablo recognized the benefit of Close.io’s social listening: social-listening-closeio1 social-listening-closeio2 How to monitor competitors To monitor these conversations, set up alerts in your chosen social media monitoring tool to catch all .
For starters, it’s helpful to monitor “[competitor name] + alternative,” which will produce mentions from people looking for the solution you offer. Better yet, get super specific. See how Aircall, an internet phone system solution, set their alerts up using Mention (full disclosure: I work for this company!): social-listening-media-monitoring-tool If you’re not using a media monitoring tool, you can save an Advanced Search in UAE Email List Twitter, and even filter by sentiment or whether the tweet is a question: social-listening-twitter-advanced-search Scroll to the bottom of the Advanced Search form on Twitter to check a sentiment or question box. How to respond No matter your method, be tactful.
Give your competitors time to respond to complaints and issues – you don’t want to appear spammy or desperate. Add value to increase the likelihood that your potential leads will engage with you. Explain how you can help beyond suggesting that the person sign up for your product or service. Keep communications light and conversational. If you talk to potential customers as you’d talk to a friend, they’ll find you more relatable and will be more willing to have a conversation with you. Remember that these relationships take time to build. Be patient and start simple.
For starters, it’s helpful to monitor “[competitor name] + alternative,” which will produce mentions from people looking for the solution you offer. Better yet, get super specific. See how Aircall, an internet phone system solution, set their alerts up using Mention (full disclosure: I work for this company!): social-listening-media-monitoring-tool If you’re not using a media monitoring tool, you can save an Advanced Search in UAE Email List Twitter, and even filter by sentiment or whether the tweet is a question: social-listening-twitter-advanced-search Scroll to the bottom of the Advanced Search form on Twitter to check a sentiment or question box. How to respond No matter your method, be tactful.
Give your competitors time to respond to complaints and issues – you don’t want to appear spammy or desperate. Add value to increase the likelihood that your potential leads will engage with you. Explain how you can help beyond suggesting that the person sign up for your product or service. Keep communications light and conversational. If you talk to potential customers as you’d talk to a friend, they’ll find you more relatable and will be more willing to have a conversation with you. Remember that these relationships take time to build. Be patient and start simple.