Post by huangshi715 on Feb 15, 2024 6:43:43 GMT
They sent out one email every two months for six months, inviting prospects to a “Leadership Series Roundtable” webinar. But they didn’t stop there. DocuSign also asked guest panelists in the roundtables to invite their contacts to the webinar. It was a win-win. These experts were given credibility as thought leaders because of their participation in the roundtables and DocuSign benefited by having their InMails come from recognizable and respected names in each industry. rsz_image06 DocuSign used InMail to rack up more than 350 webinar registrations. Check out the webinar for more detail on the strategy. With a more personal touch than receiving InMail from a company, DocuSign’s .
How to apply this to your own marketing campaigns Ask your webinar and roundtable guests to promote the event to their LinkedIn network. Make use of InMail’s filtering tools to Vietnam Email List send super-targeted messages to recipients. Filtering recipients by role, company size and industry will help you find the perfect targets for your campaign. Putting it all together By now, you should have a handy to-do list for generating leads on LinkedIn.
In case you blinked, here’s a summary of those key points: Target ads to your buyer personas with LinkedIn ad targeting Use ad rotation to prevent “banner blindness” Find unique ways to use your personal profile Combine sponsored updates with valuable content Run an email marketing campaign with InMail Bonus: Don’t forget to link each of your ads to a dedicated landing page And most importantly, test each of the options that LinkedIn offers until you find the one that resonates most closely with your audience – and brings you the most conversions.
How to apply this to your own marketing campaigns Ask your webinar and roundtable guests to promote the event to their LinkedIn network. Make use of InMail’s filtering tools to Vietnam Email List send super-targeted messages to recipients. Filtering recipients by role, company size and industry will help you find the perfect targets for your campaign. Putting it all together By now, you should have a handy to-do list for generating leads on LinkedIn.
In case you blinked, here’s a summary of those key points: Target ads to your buyer personas with LinkedIn ad targeting Use ad rotation to prevent “banner blindness” Find unique ways to use your personal profile Combine sponsored updates with valuable content Run an email marketing campaign with InMail Bonus: Don’t forget to link each of your ads to a dedicated landing page And most importantly, test each of the options that LinkedIn offers until you find the one that resonates most closely with your audience – and brings you the most conversions.