Post by huangshi715 on Feb 15, 2024 9:00:26 GMT
Generally, no one wants to give up their email address to someone unknown or recommend content that they have not actually seen yet.“ Authority is important. No one wants to give their email to someone they don’t know. CLICK TO TWEET Case Studies: Gated Content Campaigns That Convert While it’s nice to see the thought process that experts use when making these decisions, ultimately, the truth is in the numbers. I turned to two companies that are using gated content campaigns effectively to build relationships and generate leads: Single Grain and Digital Marketer. Let’s dive into .
Single Grain’s gated content campaign that converts at 19% Conversion Papua New Guinea Email List rate: 19% Leads: 50/week Facebook ads CTR: 2.216% Single Grain’s content campaign starts with a Facebook ad targeting people with relevant interests (in this case, people who follow Crazy Egg). 560single-grain-sponsored The artwork is simple and communicates that the offer is an ebook. The ad copy gives good incentive for exploring further. Who wouldn’t want information on a new type of advertising that gives 1,900% more profit than ads? Click through, and you arrive at this landing page.
560gated-free-report-reveals This landing page does many things right to reduce friction: It’s immediately clear we’re in the right place because Single Grain employs message match by using the same ebook image as in the ad. Though the headline could be more benefit-oriented, the bullets do speak directly to benefits and do a good job of convincing me that the ebook is worth reading. The call to action, “Get instant access” communicates that I’ll get the information quickly. And since there is no form on the page, my first impression is that I may not have to opt in to anything.
Single Grain’s gated content campaign that converts at 19% Conversion Papua New Guinea Email List rate: 19% Leads: 50/week Facebook ads CTR: 2.216% Single Grain’s content campaign starts with a Facebook ad targeting people with relevant interests (in this case, people who follow Crazy Egg). 560single-grain-sponsored The artwork is simple and communicates that the offer is an ebook. The ad copy gives good incentive for exploring further. Who wouldn’t want information on a new type of advertising that gives 1,900% more profit than ads? Click through, and you arrive at this landing page.
560gated-free-report-reveals This landing page does many things right to reduce friction: It’s immediately clear we’re in the right place because Single Grain employs message match by using the same ebook image as in the ad. Though the headline could be more benefit-oriented, the bullets do speak directly to benefits and do a good job of convincing me that the ebook is worth reading. The call to action, “Get instant access” communicates that I’ll get the information quickly. And since there is no form on the page, my first impression is that I may not have to opt in to anything.